Companies big and small need graphic representation, i.e. a logo. Be it a text treatment or an icon, I will work with you to design a new logo or refresh an old one.
Simplicity will make your logo easily recognizable, versatile and memorable. I feel that a good logo features something unexpected without being overdone, and it needs to be appropriate for its intended audience. For example, a child-like font and color scheme is appropriate for a toy store, but not so much for a law firm.
“A logo doesn’t need to say what a company does. Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better…” — David Airey
It is key that a logo work across a variety of media and applications. From a business card to a billboard advertisement, your logo should easily scale to any size. To remain cost effective it also needs to work just as well in black and white as it does in full color. This will allow you to stay flexible and always look professional.